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No company, in these times, can survive the cut-throat business tactics that are being practiced currently, without a clear-cut business marketing strategy. Today, a company that does not have a strong online presence is definitely doomed. It is a well-known fact that, with the advent of internet-enabled communication devices like smartphones, coupled with the ever-increasing speeds of bandwidth, a majority of the business’s customers are present on the internet, in the guise of social media profiles. This huge customer base is just waiting to be explored and tapped.
According to the popular and highly informative website, http://www.convinceandconvert.com/social-media-strategy/5-snapchat-statistics-that-prove-its-power/, new Social Media platforms like SnapChat are quickly becoming the hottest source of a company’s potential clients. We have already seen the near revolutionary marketing tactics that are being practiced by the old timers like Facebook. Their paid advertising and analytics based audience targeting are legendary.
We all know that social media is one of the greatest addictions of all time. A person with a profile on these platforms has the primary objective of looking cool and trendy. So, a business that wishes to capture the attention of such users must be ready to undergo an image transformation. Only then will the user deem the products being sold by these companies as being worthy of their attention. SnapChat can revamp the very nature of the enterprise, with one of its latest features- GeoFilters.
Geofilters enable the Snapchat users to show off the company’s logo, etc. Imagine the potential uses of such an innovative idea as this? Geofilters offer users the chance to upscale their photos. It is a really powerful business tool. A geofilter has the ability to create a virtual boundary around a particular location. When a SnapChat user comes within this preset boundary, the geofilter containing the company’s logo or address becomes visible to them. A well-known logo or a snazzy caption will always be coveted by these users, who will then promptly use it in their photos. These shared photos will be viewed by all the users who are part of his/her friend circle. Ultimately, the company’s name and fame are taken much further than by any other conventional means available.
How To Make Geofilters Work In SnapChat?
It’s quite easy. If you have a business that has a SnapChat account, simply activate the geofilters by clicking on the geofilter option that is available in the account. Select the option and mark out the area that you would want your filter to target. Make sure that you only mark the areas that are relevant to your business. This caution is necessary as the price of the geofilters are determined by the size of the areas that are being targeted. So, do not waste money by targeting the wrong areas.
Get the help of professional designers to recreate the company logo. Or, if the logo is already excellent, you can avail their services to design professional-looking geofilters. Remember, the SnapChat user must be impressed with its look and feel. So try to get a trendy geofilter!